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Strategic Partners

Weve brought the best in the industry together to serve our clients with distinction.

Among them are:

Cheryl Wasilewski, as a strategic marketing consultant, is the person that ensures client projects and programs remain on track. Wasilewski offers a depth of experience in strategic planning, business development and marketing strategies developed while an executive of Delta Air Lines, where she was responsible for nearly $1B in revenue while building sales teams around the world. Wasilewskis strategic analytical skills provide value to clients, while keeping programs on target and within budget. Wasilewski is actively involved in the daily operation of the agency, and its clients, particularly the North American International Auto Show.


Cheryl Wasilewski
Holly Scerbo Windler is a global brand builder with a rock star approach to integrating global brand communications. A true dynamo (which is why we partnered with her) with more than 10 years of strategic marketing and communications experience,she built her reputation by creating breakthrough image-building programs in industries as diverse as automotive and medical devices that were celebrated for their measureable success.Scerbo Windler develops results oriented programs distinguished by memorability, audience reach and cost effectiveness using traditional media, social media, events, websites, interactive and public relations. In her former role as Chrysler Global Communications Manager, she helped launched new products as well as groundbreaking programs, including the first womens targeted marketing program. Today Scerbo Windler owns Germinate, a marketing and PR firm, based near Portland, Ore.


Holly Scerbo Windler
Kyle Chura is a marketing communications professional and automotive events person extraordinaire, making him a natural complement to RHPR. Chura offers a broad range of services, including motorsports communications, Social Media planning, Internet page management, marketing analysis, media relations, crisis communications, and collateral materials development. He has placed client stories in USA Today, on Good Morning America, in cable and network TV stations in markets across the US. His clients include some of the most successful race teams in motor sports, like Audi, Bentley, Pontiac and TRG Motorsports in the NASCAR Sprint Cup Series and has garnered Chura a professional reputation at the track. Previously Chura spent 10 years with industrialist Heinz Prechters ASC Inc., as manager of Corporate Relations.


Kyle Chura
Ben Graham, an industry veteran with more than 30 years experience in art direction and graphic design. As CEO of the Ben Graham Group, this marketing professional has seen it all. Yet his unique design continues to bring unparalleled levels of energy to every new project he touches.


Ben Graham
Steve Fecht is one of the most accomplished photographers we knowwhich is why hes part of our slate of strategic partners. Fecht brings a unique photojournalistic style to his work, and (just as importantly in our view) an unparalleled attention to detail and customer service. A former photo editor at one of Detroit's major daily newspapers, Fecht is also shooter of choice for one of the world's largest OEMs.


Steve Fecht
J.D. Booth understands the power of a story told well. An Accredited Business Communicator who has worked as both a corporate communicator and journalist (AOL Autos, Auto Shows of North America, the Automotive Hall of Fame are on his list of former clients), Booth is among the best writers in the automotive industry.


JD Booth
Jeff Leestma, is our go-to guy when it comes to automotive history and product knowledge. As past president of the Automotive Hall of Fame and current managing editor of Automobile Quarterly, not to mention stints as a communications exec at both American Honda and Chrysler, Leestma's industry connections are first-rate. As principal of Leestma Creative LLC, he consults on media relations, speechwriting, feature and editorial writing, web content, speaking and speech coaching, event management, product launches and automotive heritage events.


Jeffrey K. Leestma
Diane Zoltowski represents the Rainwalker Group, a woman-owned film and video production companyand more. With loads of automotive experience, Zoltowski is one of the top producers in Detroit and elsewhere. Whether it be a live event, or a project involving interactive media or a series of video news releases, Rainwalker is one of the first places companies go for stellar service.

Zoltowski is also our link to Beardboy Productions, a group of slightly zany (okay, very zany) creative types specializing in TV commercials, radio spots, direct response campaigns and all manner of video/interactive projects. Their clients know, understand and appreciate their depth of knowledge and insightand you will too.



Internet Applications and Solutions continues to prove its capabilities for clients around the country and around the world. Understanding the technology is one thing; making it work can be quite another. IAS does both.


Rohatynski-Harlow Public Relations, LLC
313.378.6570